Digital snippets: #NYFW round-up special
All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use of Snapchat at Rebecca Minkoff. Here’s a round-up of it...
View ArticleBurberry shoots SS14 #LFW show on new iPhone 5S
The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera. The promotional move saw the British...
View ArticleDSquared2 wins with turnaround of #TikiGirl show video
I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows. One of the key learnings was that the content surrounding such an initiative...
View ArticleDigital Marc Jacobs ads invite users to reserve SS14 collection
While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein and Louis Vuitton included –...
View ArticleChloé provides access and interaction in #PFW show experience
Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might not a big, digital innovation,...
View ArticleBelstaff launches new Legends campaign portraits by Scott Schuman, starring...
Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in the capital. With David Beckham as host, the...
View ArticleSHOWstudio captured and remixed the sound of four SS14 collections being made
I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music partnerships or even the sounds associated with a brand...
View ArticlePrada, McQueen, Lanvin, Belstaff, Miu Miu launch SS14 campaign films
It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones: Prada Prada’s spot sees a bevy of models all acting as spectators at various different...
View ArticleCourage underpins beautiful new Lacoste campaign film
#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second film depicting “a man about to...
View ArticleAritzia launches spring collection via digital Instagram mosaic
Canadian retailer Aritzia has made clever use of the grid view on Instagram to launch its spring/summer 2014 collection. A total of 510 images have been unveiled as individual Instagram shots, together...
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